Patience

This video shows that we must be patient with others, give them time to work up to their potentihe al, and if they make a mistake don't degrade them. This video conveys the message through a young boy, who trapses through the wet cement his grandfather has just poured, and even though his grandfather will have to start over he still smiles, and doesn't blame the boy who likely doesn't know better. The video is shot at the level of a child, which signifies how prevalent patience is when dealing with children. The video is set in a warm environement, and the grandfather appears to be tired, and uncomfortable, but then his demeanor changes to a more positive one.

Our Group's Discussion about Values.com

Our group likes "The Purse," the best. This video not only had good moral values, but it had entertaining aesthetic values as well. This video seemed realistic with its urban sprawl setting, and it also had a positive message about not buying into stereotypes, and to always do the right thing. We also loved the music in this commercial, because it is positive, relevant, and upbeat.